The history of the Rodabrill brand begins in 1974 from a small family industry in the neighborhood of Freguesia do Ó, São Paulo. In the 1970s, the national automotive industry was already consolidated with the presence of large automakers and a fleet of 15 million vehicles, one-third the current size, and a great incentive to the entrepreneurship of those times. Thus was born a line of products for car care: automotive wax, black tire and a silicone based product. The success of the Rodabrill line is in quality and at the affordable price that has quickly gained space in supermarkets and auto parts.
